I’m always looking for new ideas to make Gladys Assistant known to a wider audience.
Over the past few years, I’ve created a lot of long-form content on YouTube, but I realize that beyond their initial release, these videos are often not very visible and quickly forgotten.
Thanks to AI, it is now possible to automatically extract short clips from this long content, in vertical format, subtitled, dynamic, and perfectly suited to social networks and mobile consumption.
My goal: to repurpose existing content to make it more visible, more impactful, and more accessible.
So I’m launching an experiment: one short video per day for the next few weeks on social media, to test this format and see if it can reach new users!
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If I had wanted to do that a year ago, it was simply impossible: rewatching a 1h30 YouTube live to find the interesting parts + cutting + doing the editing (portrait format) + adding the transcriptions, it’s whole days of work
We discussed it some time ago: it seems to me that the YunoHost maintainers aren’t very fond of Docker… Which complicates things a bit, since Gladys relies entirely on Docker to function
On the traffic side, I’ve had a spike on the site since yesterday, but it’s coming from the US, so I’m not sure it’s related (since my short-form content is in French).
The platforms that performed best were TikTok and YouTube Shorts, with 17,000 and 15,800 views respectively, followed by Instagram (6,900 views) and Facebook (2,400 views).
That said, the outcome is rather mixed: despite the high number of views on these platforms, the impact on the website remains very limited.
This can probably be explained by the summer season, traditionally the quietest period for the project. Everyone is on vacation, often at the beach Short-form videos are watched quickly on mobile, for example during commutes, but few people then take the time to visit the site to learn more or try Gladys.
Here are the site visits from France over the last 30 days:
Same trend for visitors from Belgium and Switzerland during the same period.
On the other hand, there’s a nice increase in visitors from the US/Canada/Australia, driven by the article published on XDA Developers! It shows that SEO and articles on specialized websites remain very effective, sometimes much more than social media.
Glad I tried the experiment! I’ll probably make other short formats again, but not this summer: the tool I use isn’t cheap, and I prefer to save my long formats for more favorable periods
Summer is rather a good time to develop behind the scenes… and launch great new features in the fall!
Thanks to AI, it is now possible to automatically extract short clips from this long content, in vertical format, subtitled, dynamic, and perfectly suited to social networks and mobile consumption.
So I’m launching an experiment: one short video per day for the next few weeks on social media, to test this format and see if it can reach new users!
To follow this series of videos, you can subscribe here:
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Short-form videos are watched quickly on mobile, for example during commutes, but few people then take the time to visit the site to learn more or try Gladys.
