Note: Sorry for non-French people here 
Awesome 
Thanks for your support!
Good question, that was the case initially, and I was of the same opinion as you @Tlse-vins (there was a « Gladys Plus » tab in the top bar)
But I realized that for people arriving on the site for the first time, it created confusion:
- Is the Gladys product (the open-source software) really free?
- Is Gladys really a community product, or is it actually a commercial SaaS company that also does a bit of open-source on the side?
This confusion caused some newcomers to leave the site directly in « I’m not interested in this kind of product » mode.
However, the first goal of the site is to convert visitors into Gladys users, and a simple bad impression from newcomers makes us lose people who wouldn’t have paid for Gladys Plus anyway, as they first need to understand what Gladys is, install it at their place, configure their instance, etc…
The « paid » part only comes much later in the lifecycle of a user; it’s only confirmed Gladys users who decide to switch to Gladys Plus.
And on the Gladys product side, the conversion rate from « Gladys User » to « Paying Gladys Plus Contributor » is rather good. Out of approximately 250-350 Gladys instances in recent months, 35-40 are instances with paid Gladys Plus (Source), which gives a conversion rate of around 10-15%, which is a rather good freemium/paying conversion rate.
If I wanted to improve this conversion even further (but it’s not my goal, as it’s already good), I would work more on the Gladys product, not on the site, which must attract new users.
Hence my current strategy: rather than increasing the free-to-paying conversion, my goal is to increase the number of users at the entry point.
We can see the conversion funnel in this way:
1000 visitors to the site → 20 Gladys installations → 2 paying users
So if I want to multiply by 10 the number of paying contributors, I need to:
- Increase the number of visitors to the site (All my recent efforts: articles on third-party sites, YouTube videos on external channels, content, etc…). Let’s say make it x5.
- Improve the « site visitor → Gladys installation » conversion (My recent efforts too: more tutorials on the site, video tutorials on YouTube, « Gladys at your place » series). Let’s say make it x2
We arrive at the following funnel:
10,000 visitors to the site → 400 Gladys installations → 40 paying users
(It’s very simplistic, but that’s the idea)
I hope you understand the strategy better 
